When our electronic business platform have tested the water in rural markets, efforts to reduce the circulation, to establish marketing docking channel, produce electricity providers in developed countries more than 40 years of history. Among them, the United States, community-supported agriculture model most electricity providers can be informative. After 20 years of development and continuous improvement, based on this business platform has played an important role in agricultural production and marketing coordination and convergence of supply and demand. Community-scale distribution of food and point of delivery, pickup mode, but also greatly reduce the logistics, warehousing costs of commercial enterprises and farmers.
    Local Harvest and Farmigo are two US representative community-supported agriculture business platform, how they are thinking out of commodities, to create a more populist produce electricity supplier socialization of it?
    Local Harvest: total risk revenue sharing
    Dedication and have difficulty with when. Local Harvest to create precisely the consumers and farm share both risks and benefits, "bundled" internet.
    According to statistics, there are about two million farms, of which 80% are small farms, and the vast majority of family farms. Founded in 2003, the Local Harvest is to connect small and medium sized farms, community supported farms (CSA) and the consumer platform for consumer information brings together fresh produce from local farms. Consumers into internet search agricultural products, while the platform will be based on the place where the consumer, for positioning the surrounding farms to provide the corresponding agricultural products, farmers markets, restaurants, grocery stores and the like. In the United States, CSA farms mode has been recognized by the market and become one of the main ways to optimize the supply chain of agricultural products.
    Local Harvest database of more than 30,000 members, there are more than 4,000 CSA farms. Consumer members are committed to providing funding for the CSA farm growers and other support, and share production risks, share the benefits. Under normal circumstances, the consumer must first advance payment, in order to provide working capital for the farm. In addition, the crop growing season, consumers can get a weekly farm combination. But Local Harvest is not responsible for the distribution, only the order information and shipping information, will remind consumers to return can choose UPS or insured parcel delivery services on its website. And food distribution, returns and from mentioning the like, are all from the farmers or suppliers responsible for arranging agricultural products, thereby greatly reducing the cost of logistics and warehousing electricity supplier.
    In addition, Local Harvest also developed in 2009 to support community based farm management software CSAware, greatly enhancing the farm itself and its impact on consumers overall management efficiency, enabling managers to farm devoted to agricultural production. CSAware functions including production planning, online order management, membership management, distribution management and financial management. Local Harvest will be based on the actual situation of different farms, some of the features of the software to make adjustments. For example, the development of different offers and integration rules needed farms.
It is reported that, CSAware is paid software, after the harvest, a fixed monthly charge of $ 100 minimum fee, will be charged 2% of community food distribution volume of transactions as commission.
    Farmigo: buy based on "food communities"
    Unlike Local Harvest, founded in 2009, it is a connection Farmigo consumer and farm produce buy online platform itself does not sell merchandise. Through the platform, consumers can stay at home enjoy fresh local fruits and vegetables, eggs, meat, cheese and even wine and coffee. Its channel CNN Money has been evaluated as "food procurement became a social activity."
    Farmigo create a "food community" concept, about to geographical proximity consumers order subtotal to "food community" as a unit, to issue orders to the needs of the farm. Each "food community" led by volunteer organizers convened at least 20 people to join, you can get an average of 20% to 30% cheaper than the supermarket food price discounts.
    As a volunteer organizer in return, Farmigo will give them an order discounts or sales commission. With a "food community" members of every week in their own communities up and down the page Farmigo shopping list, Farmigo responsible for packing and distribution of food from the farm to the communities unified pick-up locations, such as the workplace, community centers, residents homes, schools, churches, etc., and then retrieve the goods by the consumer himself. This type of intensive regularly targeted delivery model reduces logistics costs Farmigo, reducing the storage areas.
Typically, American food on the table are an average of 1,500 miles from farms outside. Farmigo food came from the farthest farms within 250 miles of range, both to ensure the freshness of the food, but also reduces the failure rate, and shorten the delivery distance.
    This model has been welcomed by local farmers and consumers. Farmers can cooperate with Farmigo per share earnings of 60% of orders, and in general produce electricity suppliers and farmers can only get 20% of revenue. And when consumers pick pickup point, the change does not involve cash, which is easier to volunteer and community organizer communicate feelings.
    Currently, Farmigo a month to serve 15,000 families in New York, New Jersey, northern California and Seattle-Tacoma area 350 pickup locations.